Powerade

 
2023
Creative Direction
@ Giant Ant

Powerade reached out with an exciting challenge: create a campaign for their College Football series that captured the soul of the sport. Each spot champions a different iconic college and the unique traditions that fuel its spirit. We pushed into muscular, high-octane motion to mirror the grit and adrenaline of game day—and loved every minute of it.

 
05_BYU_360.gif
DVDNY-V0001_Powerade_BYU_9x17.gif
FootballFieldDrama.gif
DVDNY-V0001_Powerade_Minnesota_1x1.gif
DVDNY-V0001_Powerade_UCLA_1x1.gif
DVDNY-V0001_Powerade_BYU_9x16.gif
04_MINNESOTA_360.gif

Credits

Client: Powerade
Agency: David Agency
Executive Producer: Teresa Toews
Executive Creative Director: Jay Grandin
Creative Director: Conor Whelan
Producer: Melissa Buisán
Storyboard & Concept Dev: Conor Whelan, Lou Papa, João Lavieri, Eric Pautz
Art Direction: Lou Papa
Animation Direction: Shawn Hight
Design: Lou Papa, João Lavieri, Eric Pautz,
2D Animation: Shawn Hight, Alex Murphy, Conor Whelan, Jon Riedell
3D Modelling/Shading/Animation: Jane Guan, Duncan Patterson, Shawn Hight, Matthew James,
Compositing: Shawn Hight, Alex Murphy, Conor Whelan, Jon Riedell, Duncan Patterson
Music: Jeremy Wallace Maclean
Sound Design + Mix: Playdate Audio