Rakuten
Big Give Week

 
2023
Creative Direction
@ Giant Ant

Rakuten invited us to animate the brand campaign for their Big Give Week, giving us plenty of creative room to play. Armed with a bold, juicy colour palette, we crafted a suite of lively assets that helped amplify the campaign’s energy. The project was a rewarding and genuinely fun collaboration.

 
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Credits

Client: Rakuten
Producer: Kaely Blanche
Creative Direction: Conor Whelan
Storyboard & Concept Dev: Conor Whelan
Art Direction: Lou Papa
Animation Direction: Duncan Patterson
Design: Lou Papa, Sophia Ouellette, João Lavieri
Cel Animation: Fabio Valesini
2D Animation: Duncan Patterson, Diego Maclean, Alex Murphy, Shawn Hight, Conor Whelan
3D Animation: Duncan Patterson, Alex Murphy
3D Modelling: Duncan Patterson, Shawn Hight, Matthew James
Music: No Stress - CMD/CTRL @thisiscmdctrl
Sound Design + Mix: Songs for Film & T.V.

LIVE SHOOT

Director of Photography: Thomas Buchan
1st Asst Director: Curtis Binkowski
Stylist: Nicole Sjostedt
Gaffer: Jan Schuster
Sr. Producer: Cory Philpott
Producer: Kaely Blanche
Production Coordinator: Melissa Buisán
Creative Direction: Conor Whelan
Technical Direction: Matthew James
Art Direction: Lou Papa
Animation Direction: Duncan Patterson
Talent: Medina Bandalli
Talent: Maria Moro
Talent: Jason Bempong
Talent: Zac Warham